Translation for International Market Research campaigns

While attempting to cater the needs of the global consumer, marketers face a culturally diverse population and it is important to utilize those instruments to measure various concepts which are culturally and linguistically apt when conducting research with different cultural groups.

So what is the importance of a translation company?

It is advisable to assign experienced professional translators company having native translators located in the target country or region. Any good translation company should be able to cover for 50+ languages and have translators located in your target markets.

Give a thorough brief of your explain your message/research campaign to the translation company and make sure they comprehend the message and the jargons of the campaign properly. This will help in churning out a more accurate translation.

What is cultural awareness ?

International projects often raises issues that are not applicable to domestic research. One can look up to the translation company for advice at the stage of questionnaire design and point out such potential problems specific to the target audience which might not have been considered previously.  By doing a “negative check” it will make sure that the product names/other words used in the research are appropriate for your target audience and translate into the exact meaning of the original. They can also provide valuable guidance on whether the questions asked in the initial English copy of the Research paper are apt for the target market; as certain questions can be offensive for different cultures – especially in the Middle East and South-East Asia. Thus a TSP (Translation services provider) can round up as a international business partner and cultural adviser.

Things to avoid while doing International Market Research:

It is a mistake to assume that just because a few people in your company can speak a few languages they have the ability to communicate appropriately and correctly the target language.

Internet translating site might offer an instant solution but such mechanized versions are mostly literal translations and do not flow naturally in the target language.

Although assigning a professional translation company can be expensive, inconveniences caused by a mistranslated or badly translated campaign can prove far detrimental for a company’s image in the long run. What has been your experience while doing an International Market Research? Did you hire services of a Professional Translation Company?

10 thoughts on “Translation for International Market Research campaigns

  1. Market research is always essential for the succes of any kind of business.,`”

  2. Market research is always essential for the succes of any kind of business.,`:

  3. all businesses need market research to make sure that a product will succeed.’;~

  4. every business and investment needs some very good market research if you want it to succeed ;.*

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  6. Thank you for every one of your efforts on this site. My niece delights in getting into internet research and it is easy to understand why. I notice all relating to the compelling method you produce priceless ideas via your blog and therefore increase participation from visitors on the content and my princess is certainly starting to learn a whole lot. Take advantage of the rest of the new year. You are always carrying out a stunning job.

  7. For every business there is need of market research..This will help us to show more accurate market for successful business..

  8. Market research is very necessary for all industry.. As it helps to show an accurate market and the target market..

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